BINTARO DESIGN DISTRICT2024

“In the realm of oral tradition, over 2700 years ago, our ancestors envisioned a device that could move itself. This concept was further immortalized in Greek myth, where Hephaestus, the god of fire, brought to life Talos, a robot, although its true nature was often misinterpreted and misunderstood. Today, we see the seeds of this myth in the form of omniscient AI, a future typology that gradually supplants human abilities and professions.

A future vision of machines that could end natural slavery just as every musical instrument could do its own thing, obeying and anticipating the will of others. Like a lyre without hands and a loom without people. The current concept of automation presents an overwhelming sense of worry as autonomous robotics are gradually replicating the role of humans. For this reason, we in the world of creativity need to self-criticize simple manual work, an analog reality that is very personal, grounded, and full of creativity.

In a simplified explanation, “analog” design can be understood as design that is not “digital”.

This means that in an analog design, if the design is disassembled, then all the small parts of the components that make it up can be understood as to how they work and how they were made. This is a different characteristic from digital design objects, where parts of the constituent components cannot be directly understood or understood by parties other than the creator.

This is the most fundamental difference between ‘analog’ and ‘non-analog’ or ‘digital’ qualities: analog leaves no questions for those who want to understand how it works. Transparent and exposed work processes, open to anyone who wants to understand and replicate them.

Under this framework, the true measure of progress lies in the results of human labor that can be easily understood and replicated by as many people as possible. This inherent nature of analog design fosters a sense of community, where individuals can work together to enhance the quality of their lives.

In “”Analog Life””, we invite anyone who wants to be involved in thinking analogously, discussing analog principles, presenting analog design products, and, if possible, designing an analog design object that can become a basis for other thoughts that can improve the quality of our lives together.”